A New Story in Istria
Wild Adriatic Way is a unique complex of 10 houses set in the hills above Rabac, overlooking the endless blue of the Adriatic. From the very beginning, we were given the chance to build everything from scratch – a rare and exciting opportunity. The team behind the project wanted a strong identity that could capture the raw beauty of Istria while offering a modern, welcoming atmosphere for guests from all over the world.
From Blank Page to Identity
We started with nothing but an idea, and that gave us freedom. The first step was to create a logo that feels both natural and contemporary, something that speaks of the sea, the coast, and the journey. Alongside it, we developed a color palette inspired by the Adriatic – shades of blue, soft neutrals, and earthy accents that reflect the landscape where sea meets land.
Building the Digital Home
Once the visual language was set, we moved on to the website. Clean, simple, and elegant – just like the houses themselves. The goal was to let the visuals breathe, to highlight the atmosphere of staying there, and to make it easy for visitors to explore and book.
A Place to Return To
Wild Adriatic Way is more than accommodation. It’s a way of experiencing Istria – wild, authentic, and deeply connected to the sea. For us, it was a joy to shape the look and feel of something that blends nature, architecture, and hospitality into one story. And it’s a story that, just like the view over Rabac, stays with you long after you leave.
